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| No.4 July, 2009 |
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HK wins international design top prize |
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 Hong Kong has notched up another design first by snaring a prestigious international advertising award.
McCann Worldgroup’s Hong Kong office beat off more than 1000 entries to win the Grand Prix award at the recent Cannes Lions International Advertising Festival with its "Paper Battlefield" poster series showcasing young basketballers. |
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The Secretary for Commerce and Economic Development, Mrs Rita Lau, met the company's Managing Director and Executive Creative Director, Mr Spencer Wong, to congratulate the advertising agency on July 7.
"This is the first time Hong Kong has won this international design top prize. It demonstrates that the design capabilities of our advertising talent are on a par with the international standard," Mrs Lau said.
"I sincerely hope the advertising industry will continue to create quality works for the appreciation of the public, and for participation in international contests to showcase Hong Kong’s creativity and to explore business opportunities.
"The Create Hong Kong (CreateHK) office will provide full support in this regard."
Mrs Lau stressed the Government would foster the development of the advertising industry in order to promote Hong Kong as a creative capital in the region.
The Government is in discussions with the Association of Accredited Advertising Agencies of Hong Kong (HK4As) to explore jointly organising international advertising award events. It will also financially support the sector to participate in global contests.
Mr Wong, who is also the Creative Chairman of HK4As, said: "I am very grateful that the Commerce and Economic Development Bureau is very open-minded and supportive of a number of our initiatives.
"I believe that this Grand Prix award is a great incentive for more collaboration and will support our local advertising talent in realising their potential."
The CreateHK office, set up in June, and the HK4As have jointly launched schemes to attract young talent to the industry. This will provide 50 places to university students as one-year trainees or two-month summer interns.
Since its inception in the 1950s, the Cannes Lions International Advertising Festival has been a major event for the advertising industry. The Lions awards are divided into 11 categories in accordance with different media. This year's design category had received 1,139 entries from more than 60 countries and regions. For more details about the "Paper Battlefield" poster series and the award, please visit (www.mccannhk.com/bbl) and (http://work.canneslions.com/design). |
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