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| No.3 June, 2009 |
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HKTDC Launches New Fair : Hong Kong Baby Products |
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New Fair Offers Growing Opportunities
The HKTDC is adding a new event to its portfolio of Trade Fairs to provide a platform for the dynamic baby products market.
HKTDC Hong Kong Baby Products Fair is a spin-off from the well-established and very successful HKTDC Hong Kong Toys & Games Fair, the second-largest Fair of its kind in the world, which celebrated its 35th edition in 2009 with more than 28,000 buyers.
The two Fairs will take place side-by-side at that convenient downtown location, the Hong Kong Convention & Exhibition Centre, from January 11-14.
Manufacturers, marketers of brand-name products, traders and brand-name dealers will find the Hong Kong Baby Products Fair a great help in making inroads into lucrative markets. It will be a stepping stone for suppliers keen to exploit increasingly-affluent Asian markets, especially the Chinese mainland.
Figures from 2007 show there were more than 70 million children then under the age of three in the Chinese mainland. About 17.5 million babies are born in China each year, accounting for 13 per cent of the world's total; 3.5 million of these infants are born in urban areas, representing a huge market. In 2007, Chinese mainland's baby goods industry was worth around RMB500 billion. |
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Product Zones |
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Eight product zones will cater for babies and toddlers up to the age of four: |
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Baby Wear and Footwear; |
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Bedding and Furniture; |
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Strollers and Gear; |
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Baby Toys and Activities; |
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Skincare and Bath Products; |
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Gift Sets; and |
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Feeding and Nursery; |
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Maternity; |
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It is not only the Hong Kong Toys & Games Fair that runs concurrently with the Hong Kong Baby Products Fair. The Hong Kong International Stationery Fair, and the HKTDC Hong Kong International Licensing Show, will be staged at the HKCEC at the same time.
The four Fairs offer plenty of crossover sourcing opportunities for buyers, increasing the traffic at each Fair.
For more information visit the Fair website at http://hkbabyfair.hktdc.com/ |
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