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| No.2 May, 2009 |
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Jewellery Fair: Dazzles with Design |
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About 30,000 buyers attended this year’s Hong Kong International Jewellery Show, 5-8 March, at the Hong Kong Convention and Exhibition Centre. While local buyers were up by 11 per cent this year, overall buyer attendance for the first four days dropped about five per cent, with overseas buyers down 15 per cent. Buyers were up from the following emerging markets: Argentina (up 41 per cent), Chile (up 18 per cent), the Chinese mainland (up 12 per cent), the Czech Republic (up nine per cent), the Philippines (up two per cent), Poland (up 36 per cent), Saudi Arabia (up 13 per cent), Tanzania (up 33 per cent), Tunisia (up 45 per cent) and Vietnam (up six per cent). |
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"This year, the Hong Kong Trade Development Council (HKTDC) has allocated HK$80 million for various subsidised packages. These offers are bringing trade buyers to HKTDC trade fairs. At our first three fairs this year, we’ve received very good comments from exhibitors," said Raymond Yip, Assistant Executive Director of the HKTDC. |
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Mr Yip said that new markets take time and effort to develop, adding that "SMEs should diversify their markets, avoiding over-reliance on any one market." |
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More than 2,300 exhibitors from 46 countries and regions, a new exhibitor record, took part in the 26th annual HKTDC Hong Kong International Jewellery Show. Hong Kong exhibitor NTG Ltd, attending its first Hong Kong International Jewellery Show, said that on the fair’s first day, the company took an order from a United States buyer for 150,000 silver lockets and another from Australia for 10,000 pieces. Hong Kong exhibitor Rosy Blue Hong Kong Ltd said that the show attracted many buyers from the Asia-Pacific, including Korea and Indonesia, which was good for the company. For Hong Kong exhibitor Hatta New World, the show provided an opportunity to meet buyers from the Chinese mainland and the Middle East. |
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Daniel Andres Sauer of Brazilian retailer Amsterdam Sauer, which has 26 outlets, said he appreciated the show’s great diversity of suppliers and products. Saridpong Rattanapote, Senior Chief Merchandising Officer of Thailand’s Mall Group Co Ltd, said that he had collected samples at the fair and was likely to place orders for premiums. |
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"The HKTDC organises more than 30 trade fairs annually. Eight of them are ranked number one in Asia; they are must-attend events for buyers. We will continue to bring new buyers to our trade shows and promote Hong Kong as a regional trading hub," added Mr Yip. |
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