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| No.10 October, 2016 |
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Licensing Seminar, 21 September, 2016 |
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The Australian Licensing Industry turned out in good numbers to hear Norma Rosenhain, Founder & CEO of Global Brand Ideas and Activation Company, Creata. Norma presented her journey to build “The Creata Story” which included an update on Norma’s new venture, Creata IP. With this new venture, Norma is currently working on the launch of Beat Bugs. Norma also focused on her long-term connection with brands and licensing which has spanned more than 30 years. Co-hosted by HKTDC at Hong Kong House, the breakfast seminar kicked off promotion for the Hong Kong International Licensing Show and Asian Licensing Conference, both held in Hong Kong from 9 January, 2017. In collaboration with Bugg Marketing HKTDC will be hosting an Australian pavilion and leading a buying mission to these two key licensing industry events. |
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