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| No.5 October, 2013 |
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HKETO Sign on to Support Local Dragon Boat Club to promote Chinese culture |
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 The Hong Kong Economic and Trade Office (HKETO) Sydney has signed an agreement to sponsor one of the most successful Dragon Boat clubs in Australia, The Sloths Dragon Boating Club (The Sloths), in its upcoming 2013-14 season. The Sloths is one of the biggest Premier Division Dragon Boat clubs in Australia with several paddlers having the honour of representing Australia at the World Championships held in Hungary earlier this year. The agreement means HKETO will help bring the traditional Chinese practice to a wider audience.
“What began as an ancient Chinese folk ritual has now become a modern international sport and HKETO is proud to help promote the beauty of dragon boat racing to Australians,” said Mr Barclay, Director of HKETO.
Mr Barclay added that the agreement was a way to strengthen the existing relationships between Hong Kong and Australia.
“Raising awareness of Hong Kong amongst Australians is important to ensure the continued relevance of Hong Kong in sports, business, academic, culture and tourism arenas in future years,” said Mr Barclay.
President of The Sloths, Nicola Sweetman said HKETO’s sponsorship is recognition of how far the Sloths have come since their days as a social club, and of dragon boat racing as a growing competitive sport.
“Since its founding in 1989 by four University of Sydney students, The Sloths have become one of the nation’s most successful Dragon boat clubs. We now compete at national and international events and HKETO’s sponsorship will no doubt bring awareness of the sport to a new level”, said Ms Sweetman.
The sponsorship entails The Sloths providing training to the HKETO team taking part in the City of Sydney Chinese New Year Dragon Boat Corporate Race Day at Darling Harbour.
“Participating in the Sydney Chinese New Year celebrations which draws thousands of participants and spectators has proved to be a very effective way to promote Hong Kong,” said Mr Barclay.
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